Priorities change very quickly for the new
entrepreneur.
At first, customers are the scarcest resource. Very
quickly, sometimes in less than a week, the methods you learn
in
Wealth without a Job produce such an abundance of
customers or prospective customers that priorities change.
Very quickly, time, rather than customers, becomes the
scarcest resource.
How to make the most of your time. Time
management is a misnomer. No one really manages time. Instead
time is a usable resource that arrives and is expended at a
precisely predictable rate, 60 seconds per minute, 60 minutes
per hour, 24 hours per day, and 365 days per year.
What you really manage is yourself. You manage your own
thinking, and behavior in the flow of time. If you do not
take charge of your behavior, then there is never enough time
to do anything. If you put everything off until the last
minute there is never enough time to do anything. If you put
everything off until the last minute, then several decades is
not enough time even for a trivial accomplishment.
For this reason, attempts to manage time directly usually
produce frustrating results. Such attempts usually fail
because attempting to manage time directly most often produces
a list of activities you SHOULD do. Effective use of your time
is far too complex and far too important to leave to
simplistic methods that belittle both complexity and
importance.
How to decide WHAT to do What are the priorities
that drive you? People who unconsciously choose to be
motivated by external circumstances such as fear of financial
deprivation, fear of loss or fear of disapproval produce
inconsistent results simply because even minor action eases or
perhaps temporarily eliminates these external motivating
factors. This results in less motivation, so the external
circumstances become worse, sometimes returning to their
original state. Seeing the external conditions worsen causes
the motivation to intensify, but only so long as the external
conditions are unfavorable enough to fuel it.
If you find yourself in this position, with roller coaster
income, wealth or success, use the Baseball Method described
on page 50 of
Wealth without a Job. Passionate and consistent
achievement originates from the expression of important values
that have meaning for you. Because the values are internally
self-generated, you will discover that your motivation to
express them is far stronger and more consistent than any
motivation that could come from external circumstances which
are temporary and over which you have no control.
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